Leading product design and user experience efforts for Black Diamond Wealth Management Platform. Promoting design first thinking towards problem solving within the company and throughout the advisor/investor market. Key projects: Project owner of the Black Diamond living style guide and component library. Redesigned application architecture and navigation to achieve a simple, intuitive and flexible experience.
Leading all and creative operations for professional band, Toots Lorraine and The Traffic. Established a growing brand recognition throughout the state of Florida with creative, promotional advertising through print, web and new media. Launch of professional debut album materials increased public interest and revenue through escalating sales and performance dates.
Exploratory concept art and design for game titles. Discovered design alternatives for user interface art, fonts, iconography and additional stylings. Offered successful branding variations for titles' along with character designs, game illustrations and various 2D art. Supplied marketing team with creative solutions for past and present shipped titles. Key projects: Creative UI work on top grossing game title: "Game of War: Fire Age". Designed large variety of ads for “Race Or Die 2” launch campaign that helped to claim #5 “Top Free” within iTunes App Store. Deliverables included full screen illustrations, a large assortment of banner ads, animations and web site "skin" design for a leading game review company.
Breathed new life into the PowerPoint and Keynote presentation experience through new and fresh template designs across multiple business units under Adecco Group. Created custom, client specific presentations and PowerPoint animations for specific sales opportunities, proving a key element in winning bids. Developed new proposal designs, graphics and templates for multiple re-branded business units. Delivered creative solutions to specific sales requests through custom proposal layouts while upholding brand integrity. Key project: Redesigned Adecco, Modis, Accounting Principals and Parker+Lynch brands’ Word & PowerPoint presentations, boosting quality of sales support material.
Advertising within Yellow Pages industry with specific focus to subsidiary US-Yellow and 501 (C) (3) non-profit organization, From Us With Love (FUWL). Innovated promotional ad slicks, custom editorial layouts, book cover designs and client requested ads. Worked on web graphics, icons, page layouts and user interface designs for company main site and additional intranet sites. Key project: Managed and created a series of invoices from sample to production and increased company's legitimacy, ensuring timelier payments of services rendered.
Expert in drawing, rendering and visual development in both modern and traditional mediums. Specialized in portrait, character and figurative illustration with adaptability to match multiple style guidelines.
My journey as a creative professional has been very exciting and has rounded my skill set in ways I never would have imagined. I am an artist at my core and my fundamental artistic experiences bleed into everything I do. My ‘creative eye’ was fully realized in and through graphic design opportunities at multiple advertising & marketing firms. Designing for web and mobile technology are the final pieces of the puzzle that give me the ability to completely visualize a client's entire existence.
I continue to develop my understanding of today's popular mechanics and trends. It is imperative to be relevant, and escape mediocrity. It is also important to be truthful to one's self. I am an artist and I love to create; the medium of which, is up to my client.